Expertise

Currently at TCS Interactive, a digital re-imagination studio which is an in-house innovation team using Design Thinking to re-imagine products, services and experiences through deep research, ideation and innovative technology i.e., AI, iOT, autonomy, AR, VR, and big data & analytics.

Yvonne Gensurowsky

Yvonne Gensurowsky

Yvonne is a seasoned, award winning creative consultant who thinks strategically with a passion for design and storytelling to help reimagine products and services.  Someone who can translate conceptual ideas into engaging user experiences while ensuring brand consistency across all products and platforms.
• Her expertise includes working with stakeholders, researchers, engineers, designers to observe user studies and translate research findings into insights and unique design improvements and/or innovative experiences.
• Partnering with interaction and motion designers to conceptualize, design, build, and extend user experiences.
• Develop high-level creative concepts for projects, refine and further develop concepts into complete, functional design systems.
• Develop branding principles, and user-centered design processes.
• Design Thinking Workshop lead helping to integrate clients into our evolving service design process.

Yvonne carries a positive attitude, the ability to lead through a strong work ethic and a never-ending drive towards excellence demonstrated in high-profile projects for national clients. 

Recommendations

Yvonne is one of those rare visual design leaders who can simultaneously establish a new design language for an organization, hand craft exceptionally beautiful designs, guide teams of internal and consulting visual designers across multiple projects, and work patiently and efficiently with busy engineering teams. She did all of that for Nook. And she is fun to work with too.
— Matt Pallakoff - Sr. Director Product Design at Barnes & Noble.com | NOOK
Yvonne has extreme visual talent coupled with the ability to execute fast while keeping an eye for detail. In a short time Yvonne was able to significantly elevate the level of visual design at Tango while remaining open to feedback and iteration as the process progressed. Always pleasant to work with, I would work with Yvonne again in any context and would recommend her as an asset to any team
— Ran Mokady - Product Executive and General Manager with extensive experience of both startup and corporate environments

AWARDS
Broadcast Designers Association
(Gold, Silver, Bronze)
Telly Award
Emmy Nomination
New York Festival
Graphic Design, U.S.A.
Illustrator Club of Washington, D.C


EDUCATION

Univ of MD – B.Sc./Graphic Communication
Maryland Institute College of Art – Graduate Study/Visual Communication
Univ of Baltimore – Graduate Study/Communication Design
Cooper U – Visual Interface Design + Defining Brand Experience
Design Lab - UX Research & Strategy

 

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