NOOK REBRAND OVERVIEW
In 2014 NOOK decided to further evolve their “Paper” design style. The NOOK HD and HD+ were doing well.
Pre-orders for the NOOK HD were up 240% and their future forecast was “poised for tremendous growth” along with a helping cash infusion from Microsoft and talk of a European expansion.
The NOOK design team aligned with an outside user experience agency to evolve the NOOK HD, HD+ and mobile platform devices to create a more unified and cohesive user experience. This process involved seeking input from many varied resources including the product managers, UX/researchers, visual designers and finally the engineering team.
I was an integral participant during the discovery and visual development phases helping to build upon a constantly expanding vision. Was part of the team that defined the visual direction for the final core design language principles.
As the initial ux/design team disbursed and moved onto other opportunities outside the NOOK design team I continued to expand, iterate and polish the visual language. Working with a ux strategist, product manager and NOOKS business interests, together we arrived at a final NOOK re-brand design language.